Wahab AhmadArt Director

Art direction · Game UI/UX · Visual psychology

Wahab
Ahmad

Art Director · Games

I decode why mobile games win through art, UI & visual psychology.

  • Unreal Engine
  • Unity
  • PC
  • iOS
  • Android
  • Nintendo Switch
  • Steam
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Portrait of Wahab Ahmad

Who I am

I'm an art director and game artist working across mobile games, UI/UX and visual development. My work connects the visual identity of a game with how players understand and experience it.

Over the past decade, I've led art production, built UI systems and worked hands-on with 2D and 3D assets. I work closely with designers and developers, from the first prototype through production and live operations.

My focus is on casual and puzzle games: clear visual hierarchy, readable shapes, purposeful color and feedback that makes every interaction feel right.

Art directionGame UI/UX2D & 3D artTechnical artCreative leadership

Capabilities

What I bring

01 — Art direction

I define a game’s visual identity and guide it from concept through production, keeping characters, environments, and interfaces consistent with the creative vision.

02 — Game UI/UX

I design clear, intuitive interfaces for mobile and PC games. Figma prototypes and design systems help teams test interactions and move smoothly into development.

03 — 2D & 3D production

I bring hands-on experience across characters, environments, props, modeling, texturing, and animation—supporting both the overall direction and the assets needed to deliver it.

04 — Motion & player feedback

I use UI animation, Spine, and visual feedback to make actions readable and rewards satisfying, with particular attention to casual and puzzle gameplay.

05 — Team leadership

I give artists clear direction, practical feedback, and room to grow. My experience includes mentoring, recruitment, and working closely with producers and developers.

06 — Pipelines & performance

I build production workflows, document art standards, and prepare assets for implementation. I work with developers to maintain visual quality while improving loading times and performance.

Selected work

Portfolio

Art, UI & visual psychology

Articles & breakdowns

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BreakdownPixel FlowRead nowBreakdownRoyal MatchRead nowBreakdownSmashfestRead nowLessonGame Icon 101Read nowLesson7 Emotional SystemsRead nowLessonStop Using Color in IsolationRead nowLessonGood Ideas Are OverratedRead now

Career

Experience

Download CV

Oct 2024 — Present

ZPLAY

Senior Game Artist

Art direction, UI/UX systems and visual feedback for puzzle and casual mobile games.

  • Established Figma prototypes and design systems for developer handoff.
  • Led and mentored artists across production and LiveOps.
  • Optimized assets with developers for low-end devices.

−40% load times / +20% event retention

Aug 2022 — Oct 2024

CardaStation

Lead Game Artist

Visual direction and art production for a PC metaverse project.

  • Defined the art style across characters, environments and vehicles.
  • Created UI/UX guidelines and a documented production process.
  • Worked with developers on asset and scene performance.

+62% retention / 80 → 370 weekly active users

May 2022 — Aug 2022

ZPLAY

Senior Game Artist

Led the art team for Survival Game Master and supported new game prototypes.

  • Directed team production for a #1 US-charting mobile title.
  • Designed UI/UX and optimized game assets with developers.

#1 US survival game master

Nov 2020 — Apr 2022

Mood Games

Senior Game Artist

Art direction for Queen Bee! alongside characters, environments and prototype development.

  • Managed the visual direction of a #1 US-charting game.
  • Supported team recruitment and production workflows.

Dec 2017 — Jun 2020

OneTexh

Game Artist

Game UI/UX, 2D and 3D characters, and environments.

Mar 2015 — Dec 2017

The Optimizers

Graphic & UI/UX Designer

Visual design, interactive wireframes and prototypes for mobile applications and websites.

Get in touch

Let's work together

Art direction, UI/UX, and visual development for games. I help teams create cohesive visuals, clear gameplay, and satisfying feedback, from the first prototype to live operations.

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Project details

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